Brazilian footwear brand Arezzo has tapped actress Leighton Meester to star in its new campaign called “She’s the One.”
The brand writes of the partnership with Meester, “Known for her iconic role as Blair Waldorf on the hit TV drama ‘Gossip Girl,’ Meester has become synonymous with elegance, style, and femininity both on and off screen, naturally reflecting Arezzo’s brand ethos.”
Meester’s Blair Waldorf is a character well known for her fashion sense. She was the epitome of the posh Upper East Sider, showcasing an elegant style featuring classic apparel silhouettes accentuated by bows, headbands and plenty of high heels. Meester embodied her for the duration of the series’ run from 2007-2012.
Meester lives up to her onscreen sartorial reputation off set as well, stepping out in a range of sophisticated styles including gold-hued heeled Prada sandals and patent leather peep-toe heels.
The new Arezzo campaign images showcase Meester wearing a number of shoe styles, including pumps, heeled boots and ballet flats.
The brand writes, “‘She’s The One’ captures the essence of the modern woman—dynamic, feminine, and elegant. It emphasizes that the Arezzo woman exudes confidence wherever she goes, with her elegance and femininity always at the forefront. Through this partnership, Arezzo continues to inspire and empower women worldwide with a remarkable approach to fashion and footwear.”
This collaboration with Meester follows the release of Arezzo’s spring 2024 collection which was promoted with a campaign starring Brazilian model Gisele Bündchen.
See more photos of “She’s the One” below.
The campaign features Meester posing with their Ivy Stiletto Sandal. The black satin sandal features a high stiletto heel and a rounded toe. It has thin straps over the toes and a large, structured satin flower embellished with rhinestones. A thin strap emerges from the sides, crosses at the heel, wraps around the ankle, and fastens with a side buckle.
The Victoria Low Pump is made of silver leathern and features a low stiletto heel and a pointed toe. It is a closed-toe pump with an oversized metallic piece on the upper. A thin strap connected to the upper runs along the sides and wraps around the heel, fastening with a metal buckle.
The actress paired a brown oversized blazer with black knee-high boots.
The actress also modeled a pair of their Eden ballet flats with a strap embellished with grommets over the top of the foot.